Welcome to THAT WAY FASHION, your number one source for urban fashion! We're dedicated to providing you with the very best of Tees, Hoodies and Tracksuits, with an emphasis on feeling confident, standing out, and being true to yourself.

Founded in 2020, THAT WAY FASHION was established to bring you all your wardrobe essentials, starting with our premium swimwear, whilst expanding onto our graphic tees and hoodies. When our team first started this journey, we had an obsession with youth, fashion and urban culture! We wanted to create a place where customers could go to find all the best urban designs in one place, rather than having to sort through high street shops for hours. This drove us to start our own business, to bridge the gap between youth and fashion. We now ship to  customers all over the UK, along with a few selected countries internationally. We are thrilled that we were able to turn our passion into our own brand.

We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us!


Direction over speed always.